Google Ads Training to Build High-Converting Campaigns with Confidence
Learn how to plan, launch, and optimize Google Ads campaigns that generate qualified leads and measurable ROI.
Our Google Ads Training is a hands-on program designed for marketers, freelancers, and business owners who want to master Google’s advertising platform. From keyword research and campaign structure to bidding strategies and conversion tracking, you’ll learn every aspect of paid search advertising. This course equips you with the practical skills and proven techniques to run profitable Google Ads campaigns that drive traffic, leads, and sales — even on limited budgets.
Learn Google Ads the Smart Way — With Strategy, Data & Real Campaigns
This isn’t just theory — it’s a real-world Google Ads training built for results. You’ll learn how to create effective search, display, and video campaigns with the right targeting and messaging. Through live examples and exercises, you’ll gain the confidence to manage campaigns independently, track performance, and improve your cost per lead (CPL). By the end of this program, you’ll know exactly how to make Google Ads a sustainable lead generation system for your business or clients.
Key Highlights:
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Complete Google Ads setup from scratch
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Keyword research & match type mastery
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Ad creation, extensions, and quality score optimization
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Conversion tracking using Google Tag Manager
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Bidding strategies & budget optimization
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A/B testing for continuous performance improvement
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Advanced analytics and performance dashboards
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Ideal for marketers, business owners, and freelancers
What You’ll Learn
Key Learning Outcomes
Gain complete mastery over every component of Google Ads — from setup to scaling.
- Introduction to Google Ads Ecosystem – Understanding campaign types and objectives.
- Campaign Structure & Setup – Building Search, Display, Video, and Performance Max campaigns.
- Keyword Research & Match Types – Identify profitable search terms and manage intent.
- Ad Copywriting & Creative Strategy – Write ads that attract clicks and drive conversions.
- Bidding Strategies & Budget Management – Learn smart bidding, manual bidding, and optimization.
- Conversion Tracking Setup – Configure Google Tag Manager, Analytics, and conversion events.
- Performance Optimization – Analyze metrics and make data-driven improvements.
- Remarketing & Audience Targeting – Re-engage users and maximize ROI.
- A/B Testing & Experimentation – Test headlines, extensions, and targeting variations.
- Reporting & Scaling Strategies – Build reports that matter and learn when to scale campaigns.
About Your Digital Marketing Trainers
Vijay Kumar P
Founder of Groot Solutions & Core Digital Marketing Trainer, brings over a decade of expertise in shaping digital marketing talent.
Sai Kumar M
Corporate Trainer & Digital Marketing Manager at Groot Solutions, shares his decade-long experience to equip professionals in digital marketing.
Not Sure Where to Begin? Let’s Talk.
Schedule a free demo class or consultation with our team to understand which course fits your goals best — no pressure, just clarity.
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Why Choose Us?
Practical, real-world digital marketing education built for results.
We believe the best way to learn digital marketing is by doing it. Every course is designed and taught by working professionals who manage live client campaigns every day. Our mission is to help you gain real, job-ready skills that make an immediate impact — whether you’re building a career, freelancing, or growing your own business.
Who Is This Course For
Ideal for Learners Who Want Real Campaign Results
This program is built for individuals and businesses who want to master Google Ads with hands-on, practical learning.
Powered by Industry-Leading Platforms
Our partnerships with trusted tools and platforms enable us to create powerful, data-driven campaigns that help our clients grow faster and smarter.
How Our Training Works
A step-by-step learning journey designed for real results.
Our training programs are built to bridge the gap between knowledge and application. We don’t just teach concepts — we guide you through a practical, experience-driven process that helps you apply what you learn and see measurable outcomes in your career or business.
Frequently Asked Questions
Is this course suitable for beginners?
Yes. This course starts with the basics and gradually covers advanced topics, making it perfect for both beginners and professionals.
Will I get to work on live campaigns?
Yes. You’ll practice using live client or demo accounts, so you understand exactly how Google Ads works in real-world scenarios.
Do I need any prior marketing experience?
No. Basic computer skills and an interest in digital marketing are all you need — everything else is taught step-by-step.
Will I learn conversion tracking setup?
Yes. You’ll learn how to implement Google Tag Manager, Analytics, and event-based tracking for accurate lead and sales data.
Do you cover Performance Max campaigns?
Absolutely. We teach Performance Max campaign setup, audience signals, and optimization, one of Google’s most advanced formats.
Is this course focused only on Search campaigns?
No. You’ll learn all campaign types — Search, Display, YouTube, Discovery, and Performance Max — with practical examples.
Can I apply this training to my own business?
Yes. You’ll learn how to build, launch, and optimize Google Ads campaigns tailored to your business goals.
What tools will I learn to use?
You’ll get hands-on experience with Google Ads, Tag Manager, Google Analytics 4, and Keyword Planner.
Will I receive a certificate after completion?
Yes. You’ll receive a Google Ads Training Certificate from us upon successfully completing the course.
Does this course help me get a job or clients?
Yes. The skills you gain are industry-ready, and we guide you on freelance opportunities, client management, and portfolio building.
Train With Industry Professionals
Get trained by experts who run live marketing campaigns every day. Learn practical, proven strategies you can apply immediately.
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