Read search intent
Understand how keyword choices and match types shape a campaign.
Google Ads Training
Understand the intent.
Build the campaign.
Connect keyword research, campaign structure, ad writing, budgets, and conversion tracking. Learn to plan Google Ads activity and review what the results actually tell you.
Search intent · Campaigns · Bidding · Tracking · Reporting
01 / THE SKILLS YOU’LL DEVELOP
More than an ad.
A considered campaign.
Campaign decisions become easier to assess when the audience, destination, budget, and measurement fit together.
Create a useful structure
Connect objectives, campaign types, ad groups, and relevant copy.
Connect the tracking
Understand conversion events, Tag Manager, and Analytics.
Evaluate the changes
Review bidding, experiments, and reporting before changing spend.
02 / THE CURRICULUM
A connected set
of skills.
Five topic groups organize the published learning outcomes into a clear sequence.
Talk through the course01Platform foundations & campaign setup
Understand the ecosystem and how campaign types serve different objectives.
- Introduction to Google Ads Ecosystem – Understanding campaign types and objectives.
- Campaign Structure & Setup – Building Search, Display, Video, and Performance Max campaigns.
02Search intent & ad messaging
Bring keyword research, match types, and relevant creative together.
- Keyword Research & Match Types – Identify profitable search terms and manage intent.
- Ad Copywriting & Creative Strategy – Write ads that attract clicks and drive conversions.
03Budgets, bidding & audiences
Connect spending decisions with campaign goals and audience context.
- Bidding Strategies & Budget Management – Learn smart bidding, manual bidding, and optimization.
- Remarketing & Audience Targeting – Re-engage users and maximize ROI.
04Conversion tracking & evaluation
Define the action being measured before interpreting campaign performance.
- Conversion Tracking Setup – Configure Google Tag Manager, Analytics, and conversion events.
- Performance Optimization – Analyze metrics and make data-driven improvements.
05Experiments & reporting
Use structured tests and useful reports to guide subsequent decisions.
- A/B Testing & Experimentation – Test headlines, extensions, and targeting variations.
- Reporting & Scaling Strategies – Build reports that matter and learn when to scale campaigns.
03 / PUT THE KNOWLEDGE TO WORK
Bring the pieces
into one plan.
Use a service-business scenario to connect a search need, an ad message, a destination, and a measurable action.
This is an example of how the topics can fit together. Discuss current practical work and guidance with the team.
04 / FIND YOUR STARTING POINT
Who is this
training for?
Your starting point may differ. Tell us about your experience and goals so we can discuss how the learning scope fits.
Marketers & agency teams
Build a structured approach to campaign setup and evaluation.
Freelancers & consultants
Explain campaign decisions and reports clearly to clients.
Business owners
Understand the choices behind your advertising spend.
Students & graduates
Develop a foundation in paid search and measurement.
Ecommerce & service teams
Connect acquisition activity with meaningful customer actions.
05 / MEET YOUR TRAINER
Vijay Kumar Pathipaka.
Founder & digital marketing trainer, Groot Solutions
Vijay brings experience from website design, digital marketing, and campaign strategy into his training and mentoring work.
The focus is on understanding why a decision is made, how the parts of a project connect, and what the available evidence can tell you.
Get to know Groot06 / BEFORE YOU JOIN
A clearer picture.
Before a decision.
Have a question about your experience or the current course arrangements?
Ask the teamIs this suitable for beginners?
The curriculum includes platform fundamentals. Share your experience and comfort with websites and basic marketing so we can discuss suitability.
Does it cover more than Search campaigns?
Yes. The published curriculum includes Search, Display, Video, and Performance Max, as well as remarketing and audience targeting.
Is conversion tracking included?
Yes. Conversion events, Google Tag Manager, and Analytics are part of the learning scope.
Will I work with a live advertising account?
Ask about the current practical setup, account access, and any advertising spend before joining. The example on this page illustrates the learning approach.
Will this guarantee a job or profitable campaigns?
No. Training develops skills; employment, client acquisition, and campaign results depend on factors beyond course completion.
Is a certificate available?
The published program includes a completion certificate. Confirm the current completion requirements and certificate details with the team before joining.
What are the duration, format, and fees?
Contact the team for the current schedule, delivery format, fees, and availability. These details are confirmed before enrolment.
YOUR NEXT LEARNING STEP
Tell us where you are.
We’ll help you find a starting point.
Share your experience and what you want to learn. Ask about the current batches, format, fees, and how the course fits your goals.