Plan across channels
Connect the objective with the role of search and social.
PPC Training (Google Ads & Meta Ads)
Two platforms.
One clearer plan.
Learn paid advertising across Google Ads and Meta Ads. Connect search intent, social audiences, creative, conversion tracking, and reporting without treating every channel the same way.
Google Ads · Meta Ads · Tracking · Testing · Reporting
01 / THE SKILLS YOU’LL DEVELOP
Understand the overlap.
Learn the differences.
PPC planning needs shared measurement principles and a clear understanding of how each platform reaches people.
Build relevant campaigns
Understand keywords, audiences, copy, and creative formats.
Connect conversion events
Bring tracking and Tag Manager into the learning process.
Explain performance
Use metrics, testing, and reporting to support decisions.
02 / THE CURRICULUM
A connected set
of skills.
Five topic groups organize the published learning outcomes into a clear sequence.
Talk through the course01PPC foundations & channel planning
Understand the advertising model before choosing campaign settings.
- Introduction to PPC Marketing – Understanding how paid advertising works across platforms.
- Google Ads Fundamentals – Campaign types, bidding strategies, ad policies, and account setup.
02Google Ads: intent & messaging
Connect keyword research, match types, and ad copy.
- Keyword Research & Match Types – Finding profitable keywords that drive intent-based traffic.
- Ad Copywriting & Extensions – Create compelling search and responsive ads.
03Meta Ads: audience & creative
Explore paid social structures, formats, and remarketing.
- Meta Ads (Facebook & Instagram) – Campaign structures, audience targeting, and pixel setup.
- Ad Creatives & Formats – Design scroll-stopping creatives and test multiple variations.
- Retargeting & Lookalike Audiences – Build remarketing campaigns that convert.
04Tracking & campaign evaluation
Define conversions and review the metrics in context.
- Conversion Tracking & Tag Manager – Set up accurate tracking for leads, calls, and events.
- Campaign Optimization – Analyze performance and improve CTR, CPC, and conversion rate.
05Reporting & scaling decisions
Translate campaign evidence into a considered next step.
- Performance Scaling & Reporting – Use data to scale campaigns and prepare client-ready reports.
03 / PUT THE KNOWLEDGE TO WORK
Bring the pieces
into one plan.
Compare two advertising routes for the same offer and explain the assumptions behind each plan.
This is an example of how the topics can fit together. Discuss current practical work and guidance with the team.
04 / FIND YOUR STARTING POINT
Who is this
training for?
Your starting point may differ. Tell us about your experience and goals so we can discuss how the learning scope fits.
Students & career switchers
Build a foundation in search, social, and paid media measurement.
Marketing professionals
Connect campaign execution with cross-channel planning.
Business owners & entrepreneurs
Understand the choices behind your paid advertising.
Freelancers & agencies
Develop a clear way to plan, review, and explain client campaigns.
05 / MEET YOUR TRAINER
Vijay Kumar Pathipaka.
Founder & digital marketing trainer, Groot Solutions
Vijay brings experience from website design, digital marketing, and campaign strategy into his training and mentoring work.
The focus is on understanding why a decision is made, how the parts of a project connect, and what the available evidence can tell you.
Get to know Groot06 / BEFORE YOU JOIN
A clearer picture.
Before a decision.
Have a question about your experience or the current course arrangements?
Ask the teamWhich platforms does the course cover?
The curriculum covers Google Ads and Meta Ads, including Facebook and Instagram advertising.
Do I need experience before joining?
The curriculum starts with PPC fundamentals. Discuss your background and learning goals with us before choosing the program.
Is tracking part of the course?
Yes. Conversion tracking, Tag Manager, campaign evaluation, and reporting are part of the scope.
Are practical campaigns and support included?
Ask about current exercises, account access, advertising spend, and any post-training support arrangement before joining.
Does course completion guarantee placement?
No employment or placement outcome is guaranteed. Ask the team about any current career guidance and its scope.
Is a certificate available?
The published program includes a completion certificate. Confirm the current completion requirements and certificate details with the team before joining.
What are the duration, format, and fees?
Contact the team for the current schedule, delivery format, fees, and availability. These details are confirmed before enrolment.
YOUR NEXT LEARNING STEP
Tell us where you are.
We’ll help you find a starting point.
Share your experience and what you want to learn. Ask about the current batches, format, fees, and how the course fits your goals.