01
Program & audience mapping
Separate the information needs of students, parents, working professionals, or other agreed audiences.
Education Marketing
Make the choice clearer.
Support the admissions journey.
Connect programs, parent or student questions, campaigns, and admissions follow-up in a considered digital marketing plan.
Marketing for your industry · Working with businesses worldwide
01 / THE STARTING POINT
Start with the right questions.
Choosing a school, college, or training program often involves multiple people and a long consideration period. The right information changes as someone moves from first discovery to an application.
We plan content and campaigns around your programs, admissions calendar, locations, and enquiry capacity. Your team verifies accreditation, outcomes, fees, and other institution-specific claims.
02 / WHAT WE COVER
The details behind the work.
These are the areas we consider. Your proposal defines the exact deliverables, responsibilities, integrations, and ongoing work.
02
Admissions pages
Present program details, eligibility, dates, fees where approved, and application steps.
03
Seasonal campaigns
Plan relevant campaigns around intake periods, open days, and approved admissions offers.
04
Search & local presence
Improve the discoverability of programs, campuses, and useful admissions information.
05
Content & creative
Develop approved program explanations, campus material, and answers to common questions.
06
Enquiry coordination
Plan qualification fields, counselor routing, follow-up visibility, and application feedback.
03 / DIFFERENT STARTING POINTS
Where are you starting?
A focused project or part of a wider plan. We shape the scope around your current situation and the work that matters next.
A new admissions cycle
Align key dates, program information, and campaign destinations before launch.
Let’s discuss itSeveral programs or campuses
Help prospective applicants find the option relevant to their needs.
Let’s discuss itEnquiries without follow-through
Review the handoff between campaigns, counselors, campus visits, and applications.
Let’s discuss itSTRATEGY + EXPERIENCE + FOLLOW-UP
Good marketing connects the whole journey.
From first interest to the next conversation.
The audience, the message, the destination, and the way your team follows up all matter. We connect the agreed activity with the wider customer journey.
Talk through your requirements04 / HOW THE WORK MOVES FORWARD
A clear path.
With room for your input.
We agree on the scope and review points so you know what is being delivered, what we need from you, and what happens next.
- 01
Understand the business
Discuss your offer, customers, sales journey, existing activity, and what a useful outcome looks like.
- 02
Set the direction
Agree on priorities, channels, content, measurement, budgets, and the responsibilities of each team.
- 03
Create & launch
Prepare the agreed assets and tracking, review them with you, and put the activity into motion.
- 04
Review & improve
Look at the available evidence, connect it with sales feedback, and decide what to adjust next. One-time projects finish with a handover.
05 / YOUR QUESTIONS, ANSWERED
Before we get started.
Have a requirement we haven’t covered?
Let’s talk about it
Can you plan around our admissions calendar?
Yes. Campaign dates, review deadlines, program priorities, and the team’s response capacity shape the plan.
Can you guarantee applications or admissions?
No. Eligibility, program fit, fees, demand, and admissions decisions affect outcomes. We track agreed stages where information is available.
Who verifies placement or accreditation claims?
Your institution provides and approves supporting information. Claims should be accurate, current, and appropriate to the specific program.
How are cost and timing decided?
We prepare a proposal around the agreed deliverables, complexity, dependencies, access, and review requirements. Third-party charges and ongoing work are identified separately.
How do we get started?
Tell us about your business, the requirement, and what you already have in place. We will discuss the fit, clarify the scope, and recommend a practical next step.
LET’S TALK ABOUT YOUR PROJECT
Your next step.
Let’s work it out together.
Tell us about your business and what you want to improve. We’ll help you define a practical starting point.
Marketing for your industry.
A focused project or
a connected plan.