Instant estimate of daily & monthly Google Ads cost
Quickly estimate the ad spend required to reach practical campaign minimums. Enter your Avg. Top of Page Bid and Avg. Absolute Top of Page Bid and get an estimated average CPC, minimum daily budget, and recommended daily budget (plus monthly totals). This calculator is designed for marketers, agencies, and business owners to plan realistic PPC budgets before launch.
Key features
- Instant average CPC estimate from Top/Absolute Top bids.
- Minimum budget requirement (avgCPC × 15) and recommended budget (avgCPC × 20).
- Daily and monthly outputs (monthly = daily × 30).
- Clean, distraction-free UI optimized for quick planning.
- Works fully in the browser — no signups, no servers.
- Copy-friendly numeric outputs ideal for proposals or client presentations.
- Mobile-friendly layout and keyboard Enter-to-calc support.
How it works (quick)
- Enter Avg. Top of Page Bid (numbers only).
- Enter Avg. Absolute Top of Page Bid (numbers only).
- Click Calculate — or press Enter.
- Read the Average CPC estimate, then view Minimum and Recommended daily and monthly budgets.
Formula used
- avgCPC = (Top of Page Bid + Absolute Top of Page Bid) ÷ 2
- Minimum daily budget = avgCPC × 15
- Recommended daily budget = avgCPC × 20
- Monthly = Daily × 30
Example
- Top of Page Bid = ₹5.00
- Abs. Top of Page Bid = ₹8.00
- avgCPC = (5 + 8) ÷ 2 = ₹6.50
- Minimum daily = 6.5 × 15 = ₹97.50 → Monthly ≈ ₹2,925
- Recommended daily = 6.5 × 20 = ₹130 → Monthly ≈ ₹3,900
Why use this tool
- Avoid under-budgeting during campaign learning and early testing.
- Provide quick, defensible minimums to clients or stakeholders.
- Speed up campaign planning and proposal creation.
- Align media spend expectations with bidding realities and competition.
Best practices & tips
- Use current account Top / Absolute Top bids (from auction insights or SERP reports) for best accuracy.
- For new accounts, use conservative recommendations and monitor performance during the first 7–14 days.
- If you plan to target many keywords or multiple geographies, multiply totals accordingly or run the calculator per major campaign.
- Remember monthly totals are estimates — adjust for seasonality and promotions.
Technical notes
- The tool uses a simple arithmetic model (average of two bid metrics) to estimate a baseline CPC.
- Multipliers (×15 and ×20) are conservative heuristics intended to cover algorithm learning, impressions, and bid fluctuations. They are guidelines — not guarantees.
- Outputs are not connected to Google Ads APIs — they’re a planning aid, not a performance predictor.
FAQs
Q: What inputs do I need?
A: Avg. Top of Page Bid and Avg. Absolute Top of Page Bid (numbers only). Those numbers are available in Google Ads auction insights or SERP bid estimates.
Q: Why use Top/Absolute Top bids instead of average CPC from my account?
A: Top/Absolute Top bids better reflect winning competitive price points on search pages — useful when estimating realistic minimums for consistent visibility.
Q: Are the minimum/recommended budgets guaranteed to drive conversions?
A: No. These are budget planning heuristics. Conversions depend on keyword intent, landing page quality, ad relevance, and campaign targeting.
Q: Can I use this for Meta Ads or other platforms?
A: The calculator is tailored for search auction bid inputs. For other platforms, use average CPC and adapt multipliers to platform norms.
Q: How should I treat the monthly figures?
A: View monthly figures as baseline estimates for running steady daily budgets. Adjust for weekends, promotions, and seasonality.
Privacy & data handling
Everything runs locally in your browser. No inputs are sent to a server. Use the Reset button to clear values before leaving a shared device.