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Advanced Digital Marketing Training

Learn the channels.
Connect the whole picture.

Build a broad understanding of digital marketing across websites, search, advertising, content, analytics, AI, and customer journeys. Explore a detailed curriculum with room to understand how the disciplines connect.

Ask about the courseView the curriculum

26 modules · Websites · Search · Advertising · Content · Analytics · AI

01 / THE SKILLS YOU’LL DEVELOP

Learn the disciplines.
See how they connect.

The complete 26-module curriculum brings channel skills, website understanding, and business context into one learning path.

Understand the foundations

Connect the audience, website, search, and channel strategy.

Plan across channels

Explore advertising, content, video, email, and social media.

Connect tools and measurement

Understand analytics, AI assistance, conversion, and CRM.

Apply a wider perspective

Explore troubleshooting, business objectives, and career preparation.

02 / THE CURRICULUM

A connected set
of skills.

All 26 published modules, organized into six topic areas. Expand a module to explore the complete learning scope.

Talk through the course

Foundations, websites & search

01

Fundamentals of Digital Marketing

  1. Introduction to Digital Marketing
  2. Understanding the Digital Landscape
  3. Buyer Persona & Customer Journey Mapping
  4. Digital Marketing Strategy
  5. Key Digital Marketing Channels
  6. Content Strategy
  7. Digital Marketing Budgeting
  8. Legal and Ethical Considerations
  9. Digital Marketing Tools Overview
  10. Case Studies and Real-World Examples
  11. Assignment/Practical Exercise
02

Websites, Domains, Hosting, & CDN

  1. Introduction to Websites
  2. Domain Names
  3. Web Hosting
  4. Website Setup
  5. Content Delivery Networks (CDNs)
  6. Website Maintenance and Security
  7. Advanced Topics
  8. Industry Trends & Updates
  9. Assignment/Practical Exercise
03

WordPress & Web Designing

  1. Introduction to WordPress
  2. Setting Up WordPress
  3. WordPress Themes
  4. WordPress Plugins
  5. Creating Pages and Posts
  6. Elementor Page Builder
  7. Website Design Best Practices
  8. SEO for WordPress Websites
  9. Website Speed Optimization
  10. Website Security
  11. E-Commerce with WordPress
  12. Advanced Customization
  13. Assignment/Practical Exercise
04

Search Engine Optimization (SEO)

  1. Introduction to SEO
  2. Types of SEO
  3. Keyword Research
  4. On-Page SEO
  5. Technical SEO
  6. Off-Page SEO
  7. Local SEO
  8. SEO Analytics and Reporting
  9. Advanced SEO Strategies
  10. SEO Tools
  11. Algorithm Updates and SEO Trends
  12. Assignment/Practical Exercise

Paid media & measurement

05

Paid Advertising (PPC)

  1. Introduction to Paid Advertising
  2. Types of Paid Advertising
  3. Key Metrics & Terminology
  4. AI in Paid Advertising
  5. AI in Algorithms, Machine Learning & Smart Bidding
  6. Targeting Strategies
  7. Budgeting & Bidding
  8. Platforms Overview
  9. Creative Best Practices
  10. Assignment
06

Google Ads

  1. Introduction to Google Ads
  2. Campaign Setup
  3. AI in Google Ads
  4. How Google Ads Uses AI for Smart Bidding, Audience Targeting & Ad Copy Optimization.
  5. Search Ads
  6. Display Ads
  7. Video Ads (YouTube Ads)
  8. Shopping Ads
  9. Performance Max Campaigns
  10. Demand Gen Campaigns
  11. Advanced Strategies
  12. Analytics & Optimization
  13. Tools & Automation
  14. Industry Trends & Updates
  15. Assignment/Practical Exercise
07

Meta Ads

  1. Introduction to Meta Ads
  2. Campaign Setup
  3. AI in Meta Ads
  4. How Meta Ads Uses AI for Advantage+ Campaigns, Creative Testing & Predictive Analytics
  5. Audience Targeting
  6. Ad Formats
  7. Creative Best Practices
  8. Advanced Campaign Types
  9. Performance Optimization
  10. Analytics & Reporting
  11. Tools & Automation
  12. Industry Trends & Updates
  13. Assignment/Practical Exercise
08

Tracking & Web Analytics

  1. Introduction to Tracking & Web Analytics
  2. Google Analytics 4 (GA4)
  3. Facebook Pixel & Conversions API
  4. UTM Parameters
  5. Google Tag Manager (GTM)
  6. Conversion Tracking
  7. Attribution Models
  8. Reporting & Dashboards
  9. Advanced Tracking Techniques
  10. Tools & Integrations
  11. Industry Trends & Updates
  12. Assignment/Practical Exercise

Creative, content & social

09

Graphic Designing

  1. Introduction to Graphic Design
  2. Design Tools Overview
  3. Basics of Canva
  4. Designing for Social Media
  5. Typography
  6. Color Theory
  7. Image Editing Basics
  8. Creating Brand Assets
  9. Infographics and Data Visualization
  10. Advanced Design Techniques
  11. Tools & Resources
  12. Industry Trends & Updates
  13. Assignment/Practical Exercise
10

Video Marketing & YouTube SEO

  1. Introduction to Video Marketing
  2. YouTube Platform Overview
  3. Creating a YouTube Channel
  4. Video Content Planning
  5. Video Production Basics
  6. YouTube SEO
  7. Thumbnail Design
  8. Uploading and Optimizing Videos
  9. Promoting Your Videos
  10. YouTube Analytics
  11. Advanced Strategies
  12. Tools & Resources
  13. Industry Trends & Updates
  14. Assignment/Practical Exercise
11

Social Media Marketing

  1. Introduction to Social Media Marketing
  2. Social Media Strategy
  3. Platform-Specific Organic Strategies
  4. Content Creation
  5. Community Management
  6. Influencer Marketing (Organic)
  7. Analytics & Performance Tracking
  8. Advanced Organic Strategies
  9. Tools & Automation
  10. Industry Trends & Updates
  11. Assignment/Practical Exercise
12

Content Marketing & Copywriting

  1. Introduction to Content Marketing
  2. Content Strategy
  3. Content Creation
  4. Copywriting Basics
  5. SEO Content Writing
  6. Storytelling in Content Marketing
  7. Content Repurposing
  8. Content Distribution
  9. Analytics & Performance Tracking
  10. Advanced Strategies
  11. Tools & Resources
  12. Industry Trends & Updates
  13. Assignment/Practical Exercise

Conversion, email, AI & CRM

13

Conversion Rate Optimization (CRO) (Advanced)

  1. Introduction to CRO
  2. Understanding User Behavior
  3. CRO Funnel Analysis
  4. Landing Page Optimization
  5. A/B Testing and Multivariate Testing
  6. CRO Tools and Technologies
  7. Psychological Triggers in CRO
  8. Mobile Optimization for CRO
  9. Advanced CRO Strategies
  10. Analytics and Reporting
  11. Industry Trends & Updates
  12. Assignment/Practical Exercise
14

Email Marketing

  1. Introduction to Email Marketing
  2. Building an Email List
  3. Email Marketing Strategy
  4. Email Copywriting
  5. Designing Emails
  6. Email Automation
  7. Tools and Platforms
  8. Analytics and Performance Tracking
  9. Advanced Strategies
  10. Industry Trends & Updates
  11. Assignment/Practical Exercise
15

Gen-AI

  1. Introduction to Generative AI
  2. Content Creation with ChatGPT
  3. Social Media Content with ChatGPT
  4. Email Marketing with ChatGPT
  5. Personalization with ChatGPT
  6. SEO and Keyword Research with ChatGPT
  7. Ad Campaigns with ChatGPT
  8. Analytics and Insights with ChatGPT
  9. Prompt Engineering for Digital Marketing
  10. Real-World Applications and Case Studies
  11. Assignment/Practical Exercise
16

CRM (Advanced)

  1. Introduction to CRM
  2. CRM Strategy
  3. CRM Tools and Platforms
  4. Data Management in CRM
  5. Customer Segmentation and Personalization
  6. CRM Automation
  7. Sales and Marketing Alignment
  8. CRM Analytics and Reporting
  9. Advanced CRM Strategies
  10. Industry Trends & Updates
  11. Assignment/Practical Exercise

Independent work & marketing tools

17

Make Money Online Program (Advanced)

  1. Introduction to Making Money Online
  2. Monetizing Through Blogging
  3. Freelancing with Digital Marketing Skills
  4. Remote Work Opportunities (Work From Home - WFH)
  5. Affiliate Marketing
  6. Selling Digital Products and Services
  7. Tools and Resources
  8. Industry Trends & Updates
  9. Assignment/Practical Exercise
18

Blogging (Advanced)

  1. Introduction to Blogging
  2. Setting Up a Blog
  3. Content Creation
  4. SEO for Blogging
  5. Driving Traffic to Your Blog
  6. Monetization Strategies
  7. Analytics and Performance Tracking
  8. Advanced Blogging Strategies
  9. Industry Trends & Updates
  10. Assignment/Practical Exercise
19

Affiliate Marketing

  1. Introduction to Affiliate Marketing
  2. Choosing a Niche
  3. Affiliate Programs and Networks
  4. Creating a Platform for Affiliate Marketing
  5. Content Creation for Affiliate Marketing
  6. Promotion Strategies
  7. Tracking and Analytics
  8. Advanced Strategies
  9. Industry Trends & Updates
  10. Assignment/Practical Exercise
20

Digital Marketing Tools

  1. Introduction to Digital Marketing Tools
  2. SEO Tools
  3. Analytics Tools
  4. Content Creation Tools
  5. Website Performance Tools
  6. Social Media and Advertising Tools
  7. Advanced Tools and Integrations
  8. Industry Trends & Updates
  9. Assignment/Practical Exercise

Brand, strategy & practical application

21

Brand Marketing (Advanced)

  1. Introduction to Brand Marketing
  2. Building a Brand Identity
  3. Storytelling in Brand Marketing
  4. Brand Positioning and Differentiation
  5. Digital Branding Strategies
  6. Engaging Your Audience
  7. Measuring Brand Success
  8. Rebranding and Evolving Your Brand
  9. Industry Trends & Updates
  10. Assignment/Practical Exercise
22

Online Reputation Management (ORM)

  1. Introduction to Online Reputation Management
  2. Monitoring Online Reputation
  3. Responding to Online Feedback
  4. Building a Positive Online Reputation
  5. Crisis Management in ORM
  6. Tools and Technologies for ORM
  7. Legal and Ethical Considerations
  8. Industry Trends & Updates
  9. Assignment/Practical Exercise
23

Objective-Based Digital Marketing (Advanced)

  1. Introduction to Objective-Based Digital Marketing
  2. Brand Awareness
  3. Lead Generation
  4. Sales
  5. Blogging
  6. eCommerce
  7. SaaS (Software as a Service)
  8. Industry Trends & Updates
  9. Assignment/Practical Exercise
24

Troubleshooting and Problem-Solving in Digital Marketing (Advanced)

  1. Introduction to Common Digital Marketing Issues
  2. Diagnosing Digital Marketing Problems
  3. Resolving SEO Issues
  4. Fixing Website Performance Issues
  5. Improving Social Media Engagement
  6. Optimizing Paid Advertising Campaigns
  7. Enhancing Email Marketing Performance
  8. Addressing Content Marketing Challenges
  9. Handling Negative Feedback and PR Crises
  10. Case Studies and Real-World Scenarios
  11. Assignment/Practical Exercise
25

Lead Generation (Advanced)

  1. Introduction to Lead Generation
  2. Types of Leads
  3. Lead Generation Strategies
  4. Creating Effective Lead Magnets
  5. Landing Pages and Forms
  6. Tools and Technologies for Lead Generation
  7. Lead Nurturing and Conversion
  8. Measuring Lead Generation Success
  9. Advanced Lead Generation Strategies
  10. Industry Trends & Updates
  11. Assignment/Practical Exercise
26

Job Preparation

  1. Resume Preparation
  2. Cover Letter Preparation
  3. Interview Skills
  4. Mock Interviews
  5. How to Find and Land Your First Job
  6. Industry Trends & Updates
  7. Assignment/Practical Exercise

03 / PUT THE KNOWLEDGE TO WORK

Bring the pieces
into one plan.

Use a business scenario to bring website, search, paid media, content, and measurement choices into one plan.

This is an example of how the topics can fit together. Discuss current practical work and guidance with the team.

04 / FIND YOUR STARTING POINT

Who is this
training for?

Your starting point may differ. Tell us about your experience and goals so we can discuss how the learning scope fits.

  • Students & recent graduates

    Explore a broad foundation in digital marketing and its practical disciplines.

  • Business owners

    Understand how channels, websites, and measurement fit your business.

  • Career switchers

    Discuss a structured starting point for moving into marketing work.

  • Freelancers & remote-work learners

    Develop skills relevant to independent and distributed work without assuming a particular job or income outcome.

Vijay Kumar Pathipaka, founder and digital marketing trainer at Groot Solutions

05 / MEET YOUR TRAINER

Vijay Kumar Pathipaka.

Founder & digital marketing trainer, Groot Solutions

Vijay brings experience from website design, digital marketing, and campaign strategy into his training and mentoring work.

The focus is on understanding why a decision is made, how the parts of a project connect, and what the available evidence can tell you.

Get to know Groot

06 / BEFORE YOU JOIN

A clearer picture.
Before a decision.

Have a question about your experience or the current course arrangements?

Ask the team
What does the advanced curriculum cover?

The curriculum lists all 26 published modules, covering foundations, websites, SEO, paid media, content, analytics, AI, CRM, strategy, troubleshooting, and job preparation.

Do I need experience before joining?

The curriculum starts with fundamentals and moves into advanced topics. Tell us about your starting skills and goals so we can discuss pace and suitability.

Does the course include AI?

Yes. The curriculum includes generative AI and AI-assisted advertising, content, and analysis topics alongside the core marketing disciplines.

Are practical exercises included?

The published modules include assignments and practical exercises. Ask about the current projects, feedback, tool access, and delivery arrangements before joining.

Does job preparation mean guaranteed placement?

No. The curriculum includes resumes, interviews, and job preparation, but course completion does not guarantee employment, freelance work, or income.

What are the duration, format, and fees?

Contact the team for the current schedule, delivery format, fees, and availability. These details are confirmed before enrolment.

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YOUR NEXT LEARNING STEP

Tell us where you are.
We’ll help you find a starting point.

Share your experience and what you want to learn. Ask about the current batches, format, fees, and how the course fits your goals.

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