Read search intent
Connect topics, questions, and the needs behind a search.
SEO Training
Understand search.
Build a useful strategy.
Connect search fundamentals, technical SEO, content, local visibility, and reporting. Explore where AI can assist research and production while keeping human review and search intent central.
Technical SEO · Search intent · Content · Local SEO · AI workflows
01 / THE SKILLS YOU’LL DEVELOP
Sound foundations.
Thoughtful use of AI.
SEO brings technical work, useful content, and ongoing measurement together. AI supports parts of that workflow.
Assess technical foundations
Explore website structure, performance, crawling, and schema.
Use AI with review
Apply assisted research and content workflows with human judgment.
Prioritize from evidence
Turn reporting into a considered improvement plan.
02 / THE CURRICULUM
A connected set
of skills.
Five topic groups organize the published learning outcomes into a clear sequence.
Talk through the course01Search fundamentals & technical SEO
Understand how website foundations connect with discovery and interpretation.
- SEO Fundamentals & Ranking Factors – Understand how search engines work and what truly affects rankings.
- Technical SEO for WordPress – Site speed, structure, schema, and crawl optimization.
02Keyword intent & content planning
Connect research with useful titles, structure, and page content.
- Keyword Research & Intent Mapping – Use AI tools to find high-impact keywords and opportunities.
- On-Page & Content Optimization – Craft SEO-friendly titles, headings, and content structure with AI assistance.
03Off-page & local visibility
Understand relevant signals beyond an individual page.
- Off-Page SEO & Link Building – Learn safe and effective link acquisition strategies.
- Local SEO & GEO Targeting – Optimize for local visibility and map rankings.
04AI-assisted research & content
Explore assistance in the workflow while retaining editorial review.
- AI in SEO Strategy – Automate topic research, content briefs, and optimization with AI tools.
- AI Content Generation & Optimization – Create ranking content faster using responsible AI frameworks.
05Reporting & strategy
Use the available evidence to prioritize an ongoing plan.
- SEO Reporting & Automation – Build SEO dashboards and track performance using AI-enhanced analytics.
- SEO Strategy Planning – Combine AI and traditional SEO to build scalable, sustainable strategies.
03 / PUT THE KNOWLEDGE TO WORK
Bring the pieces
into one plan.
Connect a search need with a page improvement and explain the evidence you would use to assess it.
This is an example of how the topics can fit together. Discuss current practical work and guidance with the team.
04 / FIND YOUR STARTING POINT
Who is this
training for?
Your starting point may differ. Tell us about your experience and goals so we can discuss how the learning scope fits.
Marketers & SEO professionals
Connect technical, content, and reporting work.
Freelancers & consultants
Build clearer research and improvement briefs for clients.
Business owners
Understand SEO priorities and the work behind a proposal.
Content writers & strategists
Connect useful content with intent and responsible AI assistance.
Students & graduates
Develop a foundation in search and website evaluation.
05 / MEET YOUR TRAINER
Vijay Kumar Pathipaka.
Founder & digital marketing trainer, Groot Solutions
Vijay brings experience from website design, digital marketing, and campaign strategy into his training and mentoring work.
The focus is on understanding why a decision is made, how the parts of a project connect, and what the available evidence can tell you.
Get to know Groot06 / BEFORE YOU JOIN
A clearer picture.
Before a decision.
Have a question about your experience or the current course arrangements?
Ask the teamIs this SEO training or an AI-only course?
It covers SEO fundamentals, technical work, local visibility, content, and strategy. AI-assisted research, content workflows, and reporting are part of that broader curriculum.
Do I need SEO experience?
The curriculum includes search fundamentals. Tell us about your background and website experience to discuss suitability.
Will I learn SEO tools and reporting?
Yes. Research, technical evaluation, AI-assisted workflows, dashboards, and performance reporting are in the published learning scope. Ask about the current tools and access requirements.
Can I apply the learning to my own website?
Discuss your website and current practice arrangements with the team. The learning topics are relevant to business websites and client work.
Does the course guarantee rankings or a time to results?
No. Search visibility depends on competition, site condition, implementation, content, and other factors. AI does not remove those dependencies or guarantee a ranking.
Is a certificate available?
The published program includes a completion certificate. Confirm the current completion requirements and certificate details with the team before joining.
What are the duration, format, and fees?
Contact the team for the current schedule, delivery format, fees, and availability. These details are confirmed before enrolment.
YOUR NEXT LEARNING STEP
Tell us where you are.
We’ll help you find a starting point.
Share your experience and what you want to learn. Ask about the current batches, format, fees, and how the course fits your goals.