Choose useful goals
Connect the business objective with channels and a customer journey.
Digital Marketing Training for Business Owners
Understand the work.
Lead the decisions.
Learn how to assess marketing channels, budgets, agencies, websites, and reports in the context of your business. Build a clearer plan and ask better questions about the work.
Business goals · Channels · Budgets · Teams · Measurement
01 / THE SKILLS YOU’LL DEVELOP
A clearer brief.
A more useful conversation.
You do not need to operate every tool to understand how marketing decisions affect your business.
Assess the proposal
Understand scope, responsibilities, budgets, and reporting expectations.
Review the experience
Connect websites, enquiries, social activity, and follow-up.
Interpret the evidence
Understand metrics and return assumptions before deciding what to change.
02 / THE CURRICULUM
A connected set
of skills.
Five topic groups organize the published learning outcomes into a clear sequence.
Talk through the course01Channels, goals & strategy
Understand the options and how to build a plan around your business.
- Understanding Digital Marketing Channels – SEO, Google Ads, Meta Ads, Email, and more.
- Building a Digital Growth Strategy – Setting goals, defining KPIs, and creating marketing funnels.
- Digital Marketing Growth Blueprint – Create a customized digital strategy for your own business.
02Teams, agencies & budgets
Build a clearer framework for briefing, oversight, and spending decisions.
- How to Manage Digital Teams or Agencies – Evaluate proposals, set budgets, and track performance.
- Budget Planning & ROI Measurement – Understand where to spend and how to calculate true ROI.
03Lead journeys & website experience
Connect acquisition with the destination and the action you want customers to take.
- Lead Generation & Conversion Strategies – How to generate quality leads and convert them into customers.
- Website & Landing Page Optimization – Learn what makes a site perform better for conversions.
04Social media & AI-assisted workflows
Understand channel activity and where tools can support the work.
- Social Media Strategy for Businesses – Build brand awareness and engagement that converts.
- AI Tools & Automation – Use AI to save time, improve campaigns, and make smarter marketing moves.
05Analytics & decision-making
Read evidence in the context of business goals and known limitations.
- Analytics & Tracking for Decision-Making – Read and interpret key metrics from Google Analytics and Ads dashboards.
03 / PUT THE KNOWLEDGE TO WORK
Bring the pieces
into one plan.
Turn a business priority into a marketing brief that a team or agency can discuss and evaluate.
This is an example of how the topics can fit together. Discuss current practical work and guidance with the team.
04 / FIND YOUR STARTING POINT
Who is this
training for?
Your starting point may differ. Tell us about your experience and goals so we can discuss how the learning scope fits.
Business owners
Understand the work behind your marketing investment.
Entrepreneurs & founders
Connect growth plans with practical channel choices.
Managers
Guide teams responsible for enquiries, content, and brand activity.
Agency & freelancer clients
Review proposals and reports with clearer expectations.
05 / MEET YOUR TRAINER
Vijay Kumar Pathipaka.
Founder & digital marketing trainer, Groot Solutions
Vijay brings experience from website design, digital marketing, and campaign strategy into his training and mentoring work.
The focus is on understanding why a decision is made, how the parts of a project connect, and what the available evidence can tell you.
Get to know Groot06 / BEFORE YOU JOIN
A clearer picture.
Before a decision.
Have a question about your experience or the current course arrangements?
Ask the teamIs this a technical execution course?
The emphasis is business understanding, strategy, oversight, and decision-making. Ask about the current depth of tool demonstrations and practical work.
Do I need prior marketing knowledge?
The course introduces the main channels and planning concepts. Share your business situation so we can discuss the right starting point.
Will it help me work with my agency or team?
The curriculum includes agency and team management, proposal evaluation, budgets, KPIs, and performance review.
Can I use my own business as the example?
Discuss your business and the current practical arrangements with the team. Avoid sharing confidential customer or account data during an initial enquiry.
Does the training guarantee business growth?
No particular commercial result is guaranteed. The course helps you understand and assess marketing decisions in your business context.
What are the duration, format, and fees?
Contact the team for the current schedule, delivery format, fees, and availability. These details are confirmed before enrolment.
YOUR NEXT LEARNING STEP
Tell us where you are.
We’ll help you find a starting point.
Share your experience and what you want to learn. Ask about the current batches, format, fees, and how the course fits your goals.