Define a useful lead
Connect customer fit, intent, and qualification criteria before choosing a channel.
Lead Generation Training
Learn the whole
lead journey.
Learn how audience research, ads, landing pages, tracking, and follow-up work together. Build the skills to plan a campaign and understand the quality of the enquiries it generates.
Audience · Acquisition · Landing pages · Follow-up · Measurement
01 / THE SKILLS YOU’LL DEVELOP
Look beyond the click.
Understand what follows.
Lead generation connects marketing decisions with the way a business captures, assesses, and follows up with potential customers.
Plan the acquisition journey
Bring the offer, advertising, and landing page into one clear route to enquiry.
Connect capture and follow-up
Understand forms, nurture, CRM handoffs, and the next action for the team.
Read the evidence
Use tracking, testing, and lead-quality feedback to decide what needs attention.
02 / THE CURRICULUM
A connected set
of skills.
Five topic groups organize the published learning outcomes into a clear sequence.
Talk through the course01Audience, intent & lead quality
Start with the people you want to reach and the information that helps distinguish a relevant enquiry.
- Understanding Lead Generation Fundamentals – What makes a lead “qualified” and how to measure quality.
- Defining Target Audience & Buyer Persona – Identify and attract your ideal customers.
02Landing pages & conversion journeys
Connect the offer and message with a focused destination and a clear next step.
- Creating High-Converting Landing Pages – Design pages that capture and convert effectively.
03Google Ads & Meta Ads
Explore how the two advertising platforms support acquisition, and how campaign decisions connect to the destination.
- Google Ads for Lead Generation – Build and optimize search and display campaigns.
- Meta Ads for Lead Generation – Run Facebook and Instagram campaigns that drive conversions.
04Nurturing, CRM & automation
Follow the journey after the enquiry: relevant communication, record handling, and team handoffs.
- Lead Nurturing Strategies – Build trust with automation and retargeting campaigns.
- CRM & Automation Tools – Integrate leads with tools like HubSpot, Zoho, or Google Sheets.
05Tracking, testing & reporting
Bring measurement and lead-quality feedback together to review the work in context.
- Conversion Tracking Setup – Implement Google Tag Manager, pixels, and analytics tracking.
- A/B Testing & Optimization – Refine landing pages and ad creatives for better CPL.
- Lead Quality Measurement & ROI Reporting – Track and analyze leads for real business results.
03 / PUT THE KNOWLEDGE TO WORK
Bring the pieces
into one plan.
Move from individual tools to the decisions behind a campaign: who it is for, where the enquiry happens, and how its quality will be reviewed.
This is an example of how the topics can fit together. Discuss current practical work and guidance with the team.
04 / FIND YOUR STARTING POINT
Who is this
training for?
Your starting point may differ. Tell us about your experience and goals so we can discuss how the learning scope fits.
Business owners
Understand how your offer, marketing, and sales follow-up connect.
Marketers & agency teams
Strengthen the link between campaign activity and the quality of enquiries.
Freelancers & consultants
Build a more considered approach to planning and reviewing client campaigns.
Students & career starters
Start with the fundamentals and connect them with a practical business scenario.
Sales professionals
Understand where leads come from and how marketing supports the conversation.
05 / MEET YOUR TRAINER
Vijay Kumar Pathipaka.
Founder & digital marketing trainer, Groot Solutions
Vijay brings experience from website design, digital marketing, and campaign strategy into his training and mentoring work.
The focus is on understanding why a decision is made, how the parts of a project connect, and what the available evidence can tell you.
Get to know Groot06 / BEFORE YOU JOIN
A clearer picture.
Before a decision.
Have a question about your experience or the current course arrangements?
Ask the teamDo I need marketing experience?
The course starts with lead-generation fundamentals and is intended for beginners as well as working professionals. Tell us about your experience so we can discuss the right starting point.
Does the training cover Google Ads and Meta Ads?
Yes. The course covers both platforms, alongside landing pages, nurturing, tracking, and lead-quality reporting.
Will I learn about landing pages and follow-up?
Yes. The course connects landing-page planning with capture, nurturing, CRM tools, and automation basics. The aim is to understand the journey around the enquiry as well as the advertising.
Can I use my own business or a client scenario?
The topics are relevant to business owners, marketers, and freelancers. Discuss your scenario with us so we can explain how it fits the current training arrangements.
Is a certificate available?
The program includes a completion certificate. Ask us about the current completion requirements and certificate details before joining.
Does learning these methods guarantee leads or sales?
No. Campaign outcomes depend on the offer, market, competition, budget, implementation, and follow-up. The training develops skills for planning, execution, and evaluation; it does not promise a particular commercial result.
What are the duration, format, and fees?
Contact the team for the current schedule, delivery format, fees, and availability. These details are confirmed before enrolment.
YOUR NEXT LEARNING STEP
Tell us where you are.
We’ll help you find a starting point.
Share your experience and what you want to learn. Ask about the current batches, format, fees, and how the course fits your goals.