Master the Art of Generating Quality Leads That Convert
Learn practical strategies to attract, capture, and convert leads using Google Ads, Meta Ads, and landing pages.
Lead generation is the backbone of every successful business — but not all leads are equal.
In this hands-on Lead Generation Training, you’ll learn how to create campaigns that deliver high-quality, sales-ready leads through proven strategies and platforms.
You’ll master how to plan, execute, and optimize lead generation systems using Google Ads, Meta Ads, SEO, landing pages, and automation tools — exactly how real agencies do it.
Apply NowLearn How to Generate Leads That Actually Grow Your Business
This course isn’t about getting random form fills — it’s about generating leads that turn into paying customers.
You’ll learn the entire process of lead generation strategy, from identifying your ideal audience to designing high-converting landing pages and running effective ad campaigns.
We’ll also cover lead nurturing, follow-up automation, and tracking, ensuring you know how to build complete, sustainable lead funnels that perform consistently.
What You’ll Learn
Key Learning Outcomes
Learn every component of a successful lead generation system — from research to reporting.
- Understanding Lead Generation Fundamentals – What makes a lead “qualified” and how to measure quality.
- Defining Target Audience & Buyer Persona – Identify and attract your ideal customers.
- Creating High-Converting Landing Pages – Design pages that capture and convert effectively.
- Google Ads for Lead Generation – Build and optimize search and display campaigns.
- Meta Ads for Lead Generation – Run Facebook and Instagram campaigns that drive conversions.
- Lead Nurturing Strategies – Build trust with automation and retargeting campaigns.
- Conversion Tracking Setup – Implement Google Tag Manager, pixels, and analytics tracking.
- CRM & Automation Tools – Integrate leads with tools like HubSpot, Zoho, or Google Sheets.
- A/B Testing & Optimization – Refine landing pages and ad creatives for better CPL.
- Lead Quality Measurement & ROI Reporting – Track and analyze leads for real business results.
About Your Digital Marketing Trainers
Vijay Kumar P
Founder of Groot Solutions & Core Digital Marketing Trainer, brings over a decade of expertise in shaping digital marketing talent.
Sai Kumar M
Corporate Trainer & Digital Marketing Manager at Groot Solutions, shares his decade-long experience to equip professionals in digital marketing.
Not Sure Where to Begin? Let’s Talk.
Schedule a free demo class or consultation with our team to understand which course fits your goals best — no pressure, just clarity.
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Why Choose Us?
Practical, real-world digital marketing education built for results.
We believe the best way to learn digital marketing is by doing it. Every course is designed and taught by working professionals who manage live client campaigns every day. Our mission is to help you gain real, job-ready skills that make an immediate impact — whether you’re building a career, freelancing, or growing your own business.
Who Is This Course For
Designed for Professionals and Businesses Focused on Growth
This course is ideal for anyone who wants to learn how to consistently generate quality leads that convert into paying customers.
Powered by Industry-Leading Platforms
Our partnerships with trusted tools and platforms enable us to create powerful, data-driven campaigns that help our clients grow faster and smarter.
How Our Training Works
A step-by-step learning journey designed for real results.
Our training programs are built to bridge the gap between knowledge and application. We don’t just teach concepts — we guide you through a practical, experience-driven process that helps you apply what you learn and see measurable outcomes in your career or business.
Frequently Asked Questions
What is lead generation in digital marketing?
Lead generation is the process of attracting and converting potential customers into qualified leads who show interest in your product or service.
Do I need prior marketing experience to join this course?
No. The course is designed for beginners, business owners, and professionals, and covers everything from basics to advanced strategies.
Will I learn both Google Ads and Meta Ads?
Yes. The course includes hands-on training in both Google Ads and Meta Ads, with focus on conversion-focused campaigns.
Will I learn how to build landing pages?
Absolutely. You’ll learn how to design, test, and optimize landing pages that convert visitors into leads.
Does the course include tracking and analytics?
Yes. You’ll learn how to set up conversion tracking, pixels, and lead source tracking through Google Tag Manager and Analytics.
Can I apply these strategies to my own business?
Yes. All concepts are taught with real business scenarios, so you can apply them directly to your own website and marketing campaigns.
Will I receive a certificate after completion?
Yes. You’ll receive a Lead Generation Training Certificate upon successful completion of the course.
Do you provide one-on-one guidance?
Yes. Our mentors offer personalized feedback and strategy sessions to help you improve campaign performance.
How is this course different from other digital marketing programs?
Unlike general digital marketing courses, this one focuses specifically on lead generation and conversions, helping you develop measurable business growth skills.
Can I use these strategies for clients or freelancing?
Yes. You’ll learn everything needed to create, run, and manage lead generation campaigns for clients across industries.
Train With Industry Professionals
Get trained by experts who run live marketing campaigns every day. Learn practical, proven strategies you can apply immediately.
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