Estimate your monthly Meta Ads management fee in seconds
Use the Meta Ads Service Fee Calculator to quickly estimate the monthly management fee for Facebook & Instagram campaigns. Enter the number of campaigns and an optional monthly ad budget (informational only). The tool computes the base monthly fee, extra campaign charges, and an inclusive linear volume discount that starts at campaign 3 and scales up to 20% by 20 campaigns.
This calculator is built for business owners, marketing managers, and agencies who want a clear, shareable estimate of professional Meta Ads management costs.
Why use this calculator
Managing Meta Ads well requires continuous creative testing, audience refinement, and conversion tracking. Use this tool to:
- Understand the monthly management fee before you onboard an agency
- Compare different campaign counts and see how discounts affect the per-campaign cost
- Produce clean quotes for internal approvals or client proposals
- Separate management fee planning from media budget planning
The calculator focuses on transparent management fees — ad spend is billed separately to Meta.
How to use it
- Enter the number of campaigns you want us to manage (minimum 1).
- (Optional) Enter your estimated monthly ad budget for internal planning.
- Click Calculate to view the monthly management fee, itemized breakdown, and effective per-campaign cost.
- Copy the plain-text quote or print a clean PDF to share with stakeholders.
- Use the Save toggle to persist inputs in your browser (Save is ON by default).
What the calculator includes
- Base monthly fee (covers up to 2 campaigns)
- Additional campaign fees (flat per extra campaign)
- Inclusive linear volume discount that begins at campaign 3 and scales to a maximum of 20% at 20 campaigns
- Effective per-campaign fee shown after discount
- Itemized breakdown (base fee, extras, subtotal, discount, informational budget)
- Copyable text quote and printable PDF output
- Local persistence with Save toggle — nothing is uploaded to servers
Pricing logic (how the numbers are calculated)
- Base monthly fee covers the first 2 campaigns.
- Each campaign beyond the base coverage is charged a fixed extra fee.
- Once campaigns reach the inclusive start threshold (campaign 3), a linear discount is applied on the subtotal and grows proportionally up to 20% at 20 campaigns.
- Final total = subtotal − discount. The tool shows all line items for transparency.
Example outputs
- 2 campaigns → Base fee (e.g., Rs. 15,000)
- 5 campaigns → Base fee + 3 extra campaigns × Rs. 5,000 − linear discount (starts at campaign 3)
- Effective per-campaign fee displayed to help you compare cost efficiency as campaign counts rise
Use the live calculator for exact values and formatted rupee output.
Who should use this tool
- Small and medium business owners planning ad management budgets
- Marketing managers evaluating vendor costs or in-house alternatives
- Agencies preparing transparent quotes for clients
- Consultants comparing single-platform costs vs. combined services
Benefits
- Instant, transparent estimates for Meta Ads management
- Clear per-campaign cost visibility and volume discounting logic
- Shareable quotes (copyable text and printable PDF) for approvals
- Local Save toggle keeps your inputs between sessions on private devices
- Helpful for budgeting and procurement conversations
FAQs
- Is ad spend included in this fee?
No. This calculator estimates monthly management fees only. Media budgets are billed directly to Meta and are separate. - What does the base fee include?
The base monthly fee includes campaign setup and ongoing optimization, landing page creation for covered campaigns, testing, and conversion tracking setup. - How do volume discounts start?
Discounts start inclusively at campaign 3. The discount scales linearly with campaign count up to 20% at 20 campaigns. - Can I print or copy the quote?
Yes — use Copy quote (text) to copy a plain-text quote or Print / PDF to create a client-ready document. - Is the Save feature safe?
Save stores inputs locally in your browser’s localStorage. Nothing is uploaded to any server. Turn Save OFF on shared devices. - How accurate are the estimates?
The calculator gives planning estimates based on preset pricing. Final pricing is confirmed after a discovery call that reviews campaign complexity and objectives. - Can I use this for Instagram & Facebook both?
Yes — Meta Ads management covers Facebook and Instagram campaign management under the same service fee. - Are setup and tracking included?
Yes — tracking, testing, and landing page setup for covered campaigns are included in the service fee.