01
Pixel installation review
Review the website and Meta data source to identify existing browser tracking.
Ads & analytics
Meta Pixel Setup
Set up and validate browser events for your Facebook and Instagram campaigns.
01 / THE STARTING POINT
Give your Meta campaigns dependable browser events.
The Meta Pixel can record website actions for Facebook and Instagram campaigns. We start by locating any existing installation and checking the selected data source, then agree which browser events the business needs.
We test the actions in their real context, including whether an event repeats on reload or fires before a form or checkout succeeds. You get a record of the events and the pages or actions that trigger them.
02 / WHAT WE COVER
What you get.
Scope the setup by website and browser event list. Server event delivery is covered by Meta Conversions API Implementation.
02
Browser event setup
Set up the agreed browser events and test their parameters and firing conditions.
03
Events Manager validation
Provide an event list and test notes so the team can check tracking after site updates.
03 / DIFFERENT STARTING POINTS
Where are you starting?
A focused project or part of a wider plan. We shape the scope around your current situation and the work that matters next.
You are about to launch Meta Ads
Set up the agreed browser events and confirm they arrive in the correct data source before relying on them for reporting.
Let’s discuss itThe site was rebuilt
Check whether the old installation carried over and verify that events reflect the new checkout or enquiry flow.
Let’s discuss it04 / HOW THE WORK MOVES FORWARD
A clear path.
With room for your input.
Share your website, the relevant Meta data source, and the actions you want to measure.
- 01
Review the starting point
Look at the examples and existing setup to confirm what the work needs to solve.
- 02
Agree the scope
Confirm the deliverables, access requirements, review points, and what a successful result looks like.
- 03
Do the work and verify it
Complete the agreed work and review the results against the examples or checks defined at the start.
- 04
Hand over the result
Share the agreed files, findings, or changes and explain any next steps your team owns.
05 / YOUR QUESTIONS, ANSWERED
Before we get started.
Have a requirement we haven’t covered?
Let’s talk about it
Do you need access to Meta and the website?
We need appropriate access to inspect the data source and install or test the events. The exact access depends on the website platform and existing setup.
Can you fix duplicate Pixel events?
We can trace duplicate browser events to their installation or firing rule. If the same action is also sent from a server, we check the browser and server setup together.
What happens when a browser event is blocked?
Browser controls and consent settings can limit what is sent. If you also need server events, we can scope Conversions API alongside the Pixel.
How are cost and timing decided?
We prepare a proposal around the agreed deliverables, complexity, dependencies, access, and review requirements. Third-party charges and ongoing work are identified separately.
How do we get started?
Tell us about your business, the requirement, and what you already have in place. We will discuss the fit, clarify the scope, and recommend a practical next step.
LET’S TALK ABOUT YOUR PROJECT
Your next step.
Let’s work it out together.
Tell us about your business and what you want to improve. We’ll help you define a practical starting point.
Digital marketing.
A focused project or
a connected plan.