01
Event and data mapping
Map the event sources, required parameters, and approved data fields before choosing a connection.
Ads & analytics
Meta Conversions API Implementation
Connect agreed server events to Meta and verify that overlapping browser and server events are counted once.
01 / THE STARTING POINT
Connect confirmed events from your server to Meta.
Meta Conversions API can receive events from a website backend, commerce platform, or other agreed source. We start by tracing where the action is confirmed and what information the business has approved for sharing.
If the Meta Pixel already reports that action, we check how the two sources identify the same event. Testing covers event arrival, deduplication, and the fields your team will need to monitor after launch.
02 / WHAT WE COVER
What you get.
Scope the work by website, connector, and event list. The business approves what customer data can be shared and how consent is handled.
02
Server connection and deduplication
Configure agreed server events and coordinate deduplication identifiers with the browser events that represent the same action.
03
Diagnostics and handover
Validate events and diagnostics in Meta Events Manager and document the setup for handover.
03 / DIFFERENT STARTING POINTS
Where are you starting?
A focused project or part of a wider plan. We shape the scope around your current situation and the work that matters next.
An online store already has a Pixel
Review the store integration and verify that a completed purchase sent through both sources is represented correctly.
Let’s discuss itEnquiries are confirmed by a backend
Use the successful server outcome as the source event and test it against the existing browser implementation.
Let’s discuss it04 / HOW THE WORK MOVES FORWARD
A clear path.
With room for your input.
Share your website or commerce platform, Meta data source, current Pixel setup, and event requirements.
- 01
Review the starting point
Look at the examples and existing setup to confirm what the work needs to solve.
- 02
Agree the scope
Confirm the deliverables, access requirements, review points, and what a successful result looks like.
- 03
Do the work and verify it
Complete the agreed work and review the results against the examples or checks defined at the start.
- 04
Hand over the result
Share the agreed files, findings, or changes and explain any next steps your team owns.
05 / YOUR QUESTIONS, ANSWERED
Before we get started.
Have a requirement we haven’t covered?
Let’s talk about it
Does Conversions API replace the Pixel?
It can work alongside the Pixel. We check whether the two sources report the same action and configure deduplication where they overlap.
Can you use an existing platform connector?
Yes, if it supports the required events and settings. We assess the connector before deciding whether custom integration work is needed.
How will we know the setup works?
We test representative actions, review their appearance in Events Manager, and document which diagnostics to monitor. Event delivery and ad attribution are separate checks.
How are cost and timing decided?
We prepare a proposal around the agreed deliverables, complexity, dependencies, access, and review requirements. Third-party charges and ongoing work are identified separately.
How do we get started?
Tell us about your business, the requirement, and what you already have in place. We will discuss the fit, clarify the scope, and recommend a practical next step.
LET’S TALK ABOUT YOUR PROJECT
Your next step.
Let’s work it out together.
Tell us about your business and what you want to improve. We’ll help you define a practical starting point.
Digital marketing.
A focused project or
a connected plan.