01
Existing tag inventory
Review existing tags and containers to identify what to keep, replace, or retire.
Ads & analytics
Google Tag Manager Setup
Set up or tidy your GTM container so agreed website tags are organized, tested, and ready for handover.
01 / THE STARTING POINT
Make your tags easier to test and maintain.
Tracking may be split across your theme, plugins, and one or more Google Tag Manager containers. Adding another tag without checking what is already installed can lead to duplicate events or make later changes hard to trace.
We map each agreed tag to its trigger, data fields, and reporting destination. Testing covers where a tag should run and where it should stay inactive so the published setup is easier to maintain.
02 / WHAT WE COVER
What you get.
Scope the work by website, container, and tag list. Define additional data layer or consent changes separately.
02
Container configuration and testing
Configure the agreed tags, triggers, and variables, then verify firing on the specified pages and events.
03
Publishing and handover notes
Hand over a container inventory and document where changes should be made in future.
03 / DIFFERENT STARTING POINTS
Where are you starting?
A focused project or part of a wider plan. We shape the scope around your current situation and the work that matters next.
You are launching a new website
Plan where GTM belongs and verify the agreed tags on the new site before campaign traffic arrives.
Let’s discuss itA plugin and GTM both send the same event
Identify the duplicate sources and agree which one will own the event before retiring the other.
Let’s discuss it04 / HOW THE WORK MOVES FORWARD
A clear path.
With room for your input.
Share the site, GTM container or account access, and a list of the tags and actions you need.
- 01
Review the starting point
Look at the examples and existing setup to confirm what the work needs to solve.
- 02
Agree the scope
Confirm the deliverables, access requirements, review points, and what a successful result looks like.
- 03
Do the work and verify it
Complete the agreed work and review the results against the examples or checks defined at the start.
- 04
Hand over the result
Share the agreed files, findings, or changes and explain any next steps your team owns.
05 / YOUR QUESTIONS, ANSWERED
Before we get started.
Have a requirement we haven’t covered?
Let’s talk about it
Can you work in an existing GTM container?
Yes. We review the current workspace and coordinate with anyone else making changes before preparing a publishable version.
Does setup include conversion tracking?
It can cover a defined event list. If the actions and reporting requirements still need to be designed, Conversion Tracking Setup covers that planning and validation.
Can you connect our consent tool?
We can review how the container receives and responds to consent signals. Changes to the banner, consent settings, or data layer are agreed in scope.
How are cost and timing decided?
We prepare a proposal around the agreed deliverables, complexity, dependencies, access, and review requirements. Third-party charges and ongoing work are identified separately.
How do we get started?
Tell us about your business, the requirement, and what you already have in place. We will discuss the fit, clarify the scope, and recommend a practical next step.
LET’S TALK ABOUT YOUR PROJECT
Your next step.
Let’s work it out together.
Tell us about your business and what you want to improve. We’ll help you define a practical starting point.
Digital marketing.
A focused project or
a connected plan.