01
Campaign and spend review
Review campaign structure, budget allocation, bidding, and search terms where applicable.
Ads & analytics
Google Ads Audit
Find where your Google Ads account is losing budget or measuring the wrong actions and get a prioritized fix list.
01 / THE STARTING POINT
Find what is driving spend and what is driving results.
An account can appear healthy while spending on searches you do not serve or counting button clicks as enquiries. We look at the reporting period in context, including campaign changes, lead quality, and how conversions are recorded.
We rank findings by priority, explain the evidence behind each one, and separate measurement issues from campaign decisions. This gives your team a practical sequence for deciding what to fix, test, or leave under observation.
02 / WHAT WE COVER
What you get.
Scope the audit by account and campaign coverage. Applying the recommendations is a separate piece of work.
02
Conversion and landing page checks
Check conversion actions and sample the path from ad to landing page to enquiry or purchase.
03
Prioritized audit report
Deliver a prioritized list of findings, supporting examples, and suggested next steps.
03 / DIFFERENT STARTING POINTS
Where are you starting?
A focused project or part of a wider plan. We shape the scope around your current situation and the work that matters next.
Lead volume is up but sales are flat
Compare reported conversions with the sales team’s view and identify where to investigate search intent, tracking, or lead qualification.
Let’s discuss itA new team is taking over an account
Document important settings, recurring spend patterns, and immediate risks before changing bidding or campaign structure.
Let’s discuss it04 / HOW THE WORK MOVES FORWARD
A clear path.
With room for your input.
Share your goals, target markets, reporting period, and read access to the account.
- 01
Review the starting point
Look at the examples and existing setup to confirm what the work needs to solve.
- 02
Agree the scope
Confirm the deliverables, access requirements, review points, and what a successful result looks like.
- 03
Do the work and verify it
Complete the agreed work and review the results against the examples or checks defined at the start.
- 04
Hand over the result
Share the agreed files, findings, or changes and explain any next steps your team owns.
05 / YOUR QUESTIONS, ANSWERED
Before we get started.
Have a requirement we haven’t covered?
Let’s talk about it
Will you change the account during the audit?
The audit is a review. It delivers evidence and recommendations so you can decide which changes to implement.
Can you audit an account with limited history?
Yes. We can review setup, tracking, and early search signals. The report distinguishes what the available data supports from what needs more time.
Can you assess lead quality from Google Ads alone?
Your CRM or sales feedback helps. Campaign reports show recorded actions, while downstream data helps establish which enquiries were qualified or became customers.
How are cost and timing decided?
We prepare a proposal around the agreed deliverables, complexity, dependencies, access, and review requirements. Third-party charges and ongoing work are identified separately.
How do we get started?
Tell us about your business, the requirement, and what you already have in place. We will discuss the fit, clarify the scope, and recommend a practical next step.
LET’S TALK ABOUT YOUR PROJECT
Your next step.
Let’s work it out together.
Tell us about your business and what you want to improve. We’ll help you define a practical starting point.
Digital marketing.
A focused project or
a connected plan.