01
Conversion event map
Agree which actions count as conversions and where each one should be reported.
Ads & analytics
Conversion Tracking Setup
Measure the website actions you care about, such as successful enquiries, bookings, or purchases.
01 / THE STARTING POINT
Measure what visitors actually complete.
Useful tracking starts with the business action you want to measure. We trace the path from the visitor’s first step to the confirmation that an enquiry, booking, or purchase succeeded.
We agree how each action should appear in analytics and ad accounts, then test successful and unsuccessful paths. The event map gives your team a reference for what fires, when it fires, and where to verify it after a site change.
02 / WHAT WE COVER
What you get.
Scope the setup by website, destination platforms, and event count. CRM outcomes use a separate offline conversion setup.
02
Event implementation
Configure agreed events from confirmed outcomes, such as a completed enquiry, and check for duplicate firing.
03
End-to-end verification
Test each path and provide an event map with validation notes and reporting locations.
03 / DIFFERENT STARTING POINTS
Where are you starting?
A focused project or part of a wider plan. We shape the scope around your current situation and the work that matters next.
A form click is reported as a lead
Find a reliable success signal and test that validation errors and abandoned forms stay out of the conversion count.
Let’s discuss itBookings happen on another website
Check what the booking provider can report and scope how to verify completions across the two systems.
Let’s discuss it04 / HOW THE WORK MOVES FORWARD
A clear path.
With room for your input.
Share the website, measurement accounts, and the steps visitors take to complete each action.
- 01
Review the starting point
Look at the examples and existing setup to confirm what the work needs to solve.
- 02
Agree the scope
Confirm the deliverables, access requirements, review points, and what a successful result looks like.
- 03
Do the work and verify it
Complete the agreed work and review the results against the examples or checks defined at the start.
- 04
Hand over the result
Share the agreed files, findings, or changes and explain any next steps your team owns.
05 / YOUR QUESTIONS, ANSWERED
Before we get started.
Have a requirement we haven’t covered?
Let’s talk about it
Can you set up tracking for GA4 and ad platforms?
Yes, for agreed destinations. We map the same customer action to the required events or conversion actions in each platform.
Why might platform totals differ?
Platforms use different attribution, consent, and reporting rules. We first check whether the event itself was sent correctly, then explain relevant reporting differences.
Can we measure when a lead becomes a sale?
That usually requires a CRM or sales-system connection. We can scope the downstream milestone through the relevant offline or server event integration.
How are cost and timing decided?
We prepare a proposal around the agreed deliverables, complexity, dependencies, access, and review requirements. Third-party charges and ongoing work are identified separately.
How do we get started?
Tell us about your business, the requirement, and what you already have in place. We will discuss the fit, clarify the scope, and recommend a practical next step.
LET’S TALK ABOUT YOUR PROJECT
Your next step.
Let’s work it out together.
Tell us about your business and what you want to improve. We’ll help you define a practical starting point.
Digital marketing.
A focused project or
a connected plan.