Lead Value & Lifetime Value (LTV) Calculator

Estimate customer lifetime value, profit LTV, and expected lead value based on conversion rate. (Numbers only — no currency symbol)

Average Order Value (AOV) Purchases per Year (frequency) Years Retained (customer lifespan) Profit Margin (%) Lead → Customer Conversion Rate (%) Number of Leads (optional — to estimate profit)

Lifetime Value (LTV):—

Profit LTV:—

Lead Value (expected profit per lead):—

Suggested max CPL (break-even):—

Estimated Profit from N Leads:—

Note: All inputs are numeric only (no currency symbol). Lead Value and CPL are profit-based estimates — use with your own margins and conversion data.

Disclaimer: These are estimates. Real LTV depends on churn, repeat purchase behaviour, upsells, and accounting of costs.