Google Ads Cost Calculator

Enter Avg. Top of Page Bid and Avg. Absolute Top of Page Bid (numbers only). Results show daily and monthly budget requirements.

Avg. Top of Page Bid Avg. Absolute Top of Page Bid

Average CPC (est.): —

Minimum Budget Requirement

Daily: —

Monthly (×30): —

Recommended Budget

Daily: —

Monthly (×30): —

Note: lower the budget → longer the algorithm learning period.

Formula: avgCPC = (Top of Page Bid + Abs. Top of Page Bid) ÷ 2. Minimum = avgCPC × 15. Recommended = avgCPC × 20. Monthly = Daily × 30.