Overview:
Water Damage Repair is a company based in Australia that provides water damage restoration and repair services to residential and commercial customers. When they first started their business, they struggled to generate leads and sales. However, after implementing Google ads as part of their marketing strategy, they were able to significantly increase their revenue and become a successful company.
Background:
When Water Damage Repair first launched, they relied on traditional marketing methods such as print ads and word-of-mouth referrals to attract new business. While these methods helped to some extent, they were not enough to sustain the company’s growth. As a result, the company’s owners decided to explore new marketing channels, including digital advertising.
Implementation:
After researching various digital marketing options, Water Damage Repair decided to try Google ads. They worked with a local agency to create targeted ads that would be seen by potential customers in their service area. To maximize the effectiveness of their ads, the company used a variety of tactics, including:
- Keyword research: Water Damage Repair worked with their agency to identify the most relevant keywords for their business. They then incorporated these keywords into their ad copy and targeting options to ensure that their ads were being seen by the right audience.
- Geotargeting: Water Damage Repair focused on targeting their ads to customers in their local service area. This helped to ensure that their ads were seen by people who were more likely to need their services.
- A/B testing: Water Damage Repair conducted A/B testing on their ads to determine which versions were most effective. This helped them to optimize their ad campaigns and get the best results.
Results:
Water Damage Repair’s efforts paid off, as they were able to generate a large number of leads and sales through their Google ads. In fact, their revenue increased by a staggering 9x after implementing this marketing strategy. The company’s owners were thrilled with the results and credited the success of their business to the effectiveness of their Google ads.
Conclusion:
Water Damage Repair’s decision to implement Google ads as part of their marketing strategy was a smart move that helped them significantly increase their revenue and become a successful company. By targeting their ads to their local service area and using relevant keywords, they were able to reach the right audience and generate a steady stream of leads. Overall, Google ads proved to be an effective marketing channel for Water Damage Repair, and they continue to use them as a key part of their overall marketing strategy.