Google Search Console is a tool that Google offers to website owners and developers to help them keep track of the health and performance of their websites. The tool allows users to see how well their website is performing on different devices, parse organic search traffic data, and identify issues that could be affecting their website's performance. Google Search Console was previously known as Google Webmaster Tools. In April 2018, the tool was re-branded as Search Console to coincide with the introduction of Google's new logo.
As a business, it's important to make sure you're taking advantage of all the tools available to you. And if you're not using Google Search Console, then you're missing out on one of the most powerful tools out there.
Google Search Console is a free tool that allows you to see how your website is performing in Google search results. You can see what keywords your site is ranking for, how many impressions and clicks your site is getting, and where your website traffic is coming from.
This information can help you improve your website's SEO and increase traffic to your site. Google Search Console also provides helpful data on errors that may occur on your website, such as 404 Not Found errors or duplicate pages.
To get started using Search Console, you'll need to create a free account. Once you're logged in, you'll be able to add your website by following the on-screen instructions.
Once your website has been added, you'll be able to view a variety of data and tools relating to your website's visibility and performance in Google search. This includes:
- Search traffic: See how much traffic your website is getting from Google search, as well as information on the keywords people are using to find your site.
It provides information about how Googlebot accesses and indexes your website content. Additionally, Search Console can help you troubleshoot issues with your website's search engine visibility.
There’s a lot of discussion surrounding whether or not Google Search Console is worth using for your website. Some people swear by it, while others think it’s unnecessary. So, what’s the verdict?
Well, to start off, Search Console can be a great tool for diagnosing and fixing issues on your website. It can help you identify problems with your site’s indexing, crawl errors, and more. And if you have a large website with multiple pages and sections, it can be especially helpful in tracking your site’s overall performance.
Additionally, using Search Console can also help you improve your website’s ranking in Google search results. By identifying issues with your website and then fixing them, you can show Google that you’re taking steps to improve your site.
In conclusion, Google Search Console is an important tool for webmasters. It provides insights into how your website is performing in Google's search results, and it also helps you identify and fix problems that may be affecting your visibility and organic traffic. If you're not using Google Search Console, I highly recommend signing up for it. It's free to use, and it can help you improve your website's performance in Google's search results.